For Autumn/Winter 2020, GANT highlights the preppy icons the brand has perfected from the very beginning. This season, GANT seeks to blend timeless pieces with new modern essentials that capture the blurred line between the workweek and weekend–and the magic that happens when the city and the country lifestyle are combined.
KEY COLOURS AND PRINTS
The colour palette for the season is inspired by rich olives and forest greens found in the archive. New shades of university clubhouse colours like sporty reds and blues appear along with vibrant yellow and deep burgundy. Stripes and checks play a significant role this season. Through vertical and horizontal stripes and bold check patterns, GANT is paying tribute to its American sportswear roots. GANT also has a rich history of creating preppy outdoor-wear with hunting and fishing aesthetic, this inspiration comes alive in seasonal graphics and go-to-hell prints.